Fresh Pork
About Us

Established in 1985, Freshpork is the country’s leading pork processor and wholesaler. For over three decades, Freshpork has been 100 per cent privately owned and managed by the Glass family, and today provides approximately one third of New Zealand’s pork to markets across New Zealand.

Our story

Freshpork began some 12 years prior to its formal establishment in 1985, thanks to the determination of a young Irishman, his small farm and its three pigs.

Founder and owner Denver Glass spent his early teenage years working with his parents at their local grocery store in Northern Ireland. Four years after the family migrated to Canterbury in 1956, Denver purchased a milk run, which earned him enough money to save for a small lot of land in Yaldhurst.

Despite Denver’s lack of farming experience, his sister Doris suggested he run a small pig farm – having managed one herself in Ashburton – and later gifted Denver three sows and a boar. The next ten years saw Denver become an expert in raising healthy pigs – attending Massey University to study pig welfare and nutrition.

As his business grew, Denver moved into trading and later acquired a specialist facility in Timaru and Levin to help fill growing orders around the country.

Today, Freshpork processes and markets approximately one third of the country’s pork, and continues to grow and develop its practices to provide fresh, high quality pork to New Zealanders and their families.

How we operate

We have plants in Timaru, Burnham, Levin and Auckland, as well as a head office in Christchurch. From our Timaru abattoir and Levin cutting plant, Freshpork primarily operates as a wholesale supplier of pork carcasses and pork cuts to retailers (for “at home dining”) and the food service industry (“away from home dining”) across New Zealand.

The majority of our products are wholesale branded under Freshpork NZ, before being rebranded under a retailer’s own label. We also produce a number of consumer branded pork products, including; Perfect Pork, Bees Knees and Freedom Farms.

Recognising the opportunity

Freshpork NZ recognises that pork consumption in New Zealand is at a relatively low base – particularly compared to some alternative proteins such as beef and chicken. The opportunity for Freshpork NZ – and the wider NZ pork industry – lies in finding ways to promote pork as a versatile, every day, mid-week meal option.

Accordingly, Freshpork continues to innovate in product range and service to retailers and food service markets. An example of this is our Perfect Pork brand – a retail shelf-ready consumer range that offers convenience, ease of cooking and reliability.

Safety first

At Freshpork NZ our motto is “Play it Safe”. Nothing is more important than making sure everyone on our team gets home safely every night. The wellbeing of our people is our clear priority; and we have programmes and systems in place to make sure safe behaviour is embedded in everything we do.

We empower our people to constantly think of ways to keep themselves and their workmates safe.

We are committed to not only minimising incident rates in our business but also specifically focusing on the high-risk activities through our Critical Risk Program.

Our Board, Senior Management, as well as the wider team, all play an active role in safety leadership, and this, together with a strong safety culture across our sites, helps us to deploy appropriate systems to keep our people and site visitors safe.

Our values

Our strategic partners

We work with a number of domestic and international partners to ensure New Zealanders get the best quality New Zealand fresh pork, bacon and ham.

NZ Pork is the statutory industry board that works to support New Zealand’s commercial pig farmers. We work closely with NZPork in the aim of building a sustainable and profitable New Zealand pork industry that makes the best possible contribution to New Zealand.

We know that New Zealanders care about the welfare of farmed animals and the quality of local farming practices. In 2010, the commercial pig farming industry introduced the PigCare™ programme to ensure farmed pigs were cared for under strict animal welfare requirements and good farming practices. We have over 40 dedicated pig farmers who supply pigs to us and they all operate under the PigCare™ programme.

QConz is responsible for all pig farm audits under the PigCare™ programme. We work alongside QConz to ensure our farmers maintain high animal welfare and presentation standards.

Asure Quality complete on-farm audits on all farmers who supply pigs to our Freedom Farms brand. Asure Quality meat inspectors also work on-site at our abattoir to monitor animal welfare standards and inspect carcasses to ensure food safety. They also carry out routine audits and provide training to our staff.

We have a close working relationship with the Freedom Farm brand owners. We procure, process and market all Freedom Farm-branded fresh pork throughout New Zealand. We also procure and supply all Freedom Farm carcasses to Premier, who manufacture all Freedom Farm small goods.

Alltech is a leading global biotechnology company, whose mission is to improve the health and performance of people, animals and plants through natural nutrition and scientific innovation. We source important feed ingredients – including organic minerals – from Alltech to produce quality pig feed for our farming customers.

PIC New Zealand supplies pig genetics to our farmer suppliers. Being a part of the global PIC network enables PIC New Zealand to access superior genes, delivering on-farm performance for our farmers, as well as improved meat quality and yields for our pork products.

Transport Investments Limited, or TIL, is our main chilled transport provider across New Zealand. We also partner with several other freight providers in local areas.

CSB is our core software provider. The CSB system is used right throughout our business – from livestock management, to sales and marketing.

NZ Pork is the statutory industry board that works to support New Zealand’s commercial pig farmers. We work closely with NZPork in the aim of building a sustainable and profitable New Zealand pork industry that makes the best possible contribution to New Zealand.

QConz is responsible for all pig farm audits under the PigCare™ programme. We work alongside QConz to ensure our farmers maintain high animal welfare and presentation standards.

We have a close working relationship with the Freedom Farm brand owners. We procure, process and market all Freedom Farm-branded fresh pork throughout New Zealand. We also procure and supply all Freedom Farm carcasses to Premier, who manufacture all Freedom Farm small goods.

PIC New Zealand supplies pig genetics to our farmer suppliers. Being a part of the global PIC network enables PIC New Zealand to access superior genes, delivering on-farm performance for our farmers, as well as improved meat quality and yields for our pork products.

CSB is our core software provider. The CSB system is used right throughout our business – from livestock management, to sales and marketing.

We know that New Zealanders care about the welfare of farmed animals and the quality of local farming practices. In 2010, the commercial pig farming industry introduced the PigCare™ programme to ensure farmed pigs were cared for under strict animal welfare requirements and good farming practices. We have over 40 dedicated pig farmers who supply pigs to us and they all operate under the PigCare™ programme.

Asure Quality complete on-farm audits on all farmers who supply pigs to our Freedom Farms brand. Asure Quality meat inspectors also work on-site at our abattoir to monitor animal welfare standards and inspect carcasses to ensure food safety. They also carry out routine audits and provide training to our staff.

Alltech is a leading global biotechnology company, whose mission is to improve the health and performance of people, animals and plants through natural nutrition and scientific innovation. We source important feed ingredients – including organic minerals – from Alltech to produce quality pig feed for our farming customers.

Transport Investments Limited, or TIL, is our main chilled transport provider across New Zealand. We also partner with several other freight providers in local areas.

NZ Pork is the statutory industry board that works to support New Zealand’s commercial pig farmers. We work closely with NZPork in the aim of building a sustainable and profitable New Zealand pork industry that makes the best possible contribution to New Zealand.

We have a close working relationship with the Freedom Farm brand owners. We procure, process and market all Freedom Farm-branded fresh pork throughout New Zealand. We also procure and supply all Freedom Farm carcasses to Premier, who manufacture all Freedom Farm small goods.

CSB is our core software provider. The CSB system is used right throughout our business – from livestock management, to sales and marketing.

We know that New Zealanders care about the welfare of farmed animals and the quality of local farming practices. In 2010, the commercial pig farming industry introduced the PigCare™ programme to ensure farmed pigs were cared for under strict animal welfare requirements and good farming practices. We have over 40 dedicated pig farmers who supply pigs to us and they all operate under the PigCare™ programme.

Alltech is a leading global biotechnology company, whose mission is to improve the health and performance of people, animals and plants through natural nutrition and scientific innovation. We source important feed ingredients – including organic minerals – from Alltech to produce quality pig feed for our farming customers.

QConz is responsible for all pig farm audits under the PigCare™ programme. We work alongside QConz to ensure our farmers maintain high animal welfare and presentation standards.

PIC New Zealand supplies pig genetics to our farmer suppliers. Being a part of the global PIC network enables PIC New Zealand to access superior genes, delivering on-farm performance for our farmers, as well as improved meat quality and yields for our pork products.

Asure Quality complete on-farm audits on all farmers who supply pigs to our Freedom Farms brand. Asure Quality meat inspectors also work on-site at our abattoir to monitor animal welfare standards and inspect carcasses to ensure food safety. They also carry out routine audits and provide training to our staff.

Transport Investments Limited, or TIL, is our main chilled transport provider across New Zealand. We also partner with several other freight providers in local areas.

Our Brands

Bees Knees
Freedom Farms